Wingstop testing delivery in Chicago
Wingstop is testing delivery of its wings, fries and new sides in Chicago following a successful trial in the Las Vegas market, according to a company press release. On-demand restaurant delivery platform DoorDash, a partner in the Las Vegas test, will serve as Wingstop's delivery partner in Chicago.
"Our successful delivery test in Las Vegas supports what we have been hearing from fans around the country and seeing in the restaurant industry as a whole: Today's guests want to enjoy the food they crave from the brands they love in the most convenient way possible,” CEO Charlie Morrison said in the release. "We were extremely pleased with the results from our Las Vegas test and are excited about the possibilities that our Chicago delivery test will bring."
Chicago market is home to 50 Wingstop restaurants and includes an extensive suburban market. Consumers in the area will see exclusive menu offerings in addition to delivery services. All test locations will offer guests new side-order menu items including mac-and-cheese, fried corn, and two new options for hand-cut fries — Louisiana Voodoo fries and Buffalo Ranch fries, according to the release.
Las Vegas Wingstop locations experienced a 10 percent increase in sales following the program's April launch, and will continue to offer delivery through DoorDash. If the Chicago test is successful, the company may expand delivery to additional markets in 2018, the release said.