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Wingstop and Troy Aikman renew partnership
June 15, 2009
DALLAS —Wingstop has announced its national spokesman, three-time Super Bowl champion and Hall of Fame quarterback Troy Aikman, has extended his contract with the restaurant chain for three additional years.
Aikman has served as the Wingstop national spokesman since 2003.
Since the partnership began, Wingstop has posted 23 consecutive quarters of comp-store sales increases and the chain has grown to more than 420 restaurants nationwide.
"It's rare to find a spokesperson that fits so perfectly with a brand, even after a nine-year relationship, but Troy's enthusiasm for our brand and wings, as well as his stature in the sports industry, make him the ideal spokesman for Wingstop," said Andy Howard, Wingstop executive vice president of marketing.
Last spring, Wingstop announced a first-time collaboration in which Wingstop will be the Official Wings Of The Dallas Cowboys. To support the partnership, Aikman and Dallas Cowboys owner Jerry Jones recently completed a series of Wingstop television commercials that will begin airing later this summer.
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