News
Wendy's adds Frescata Italiana to Deli Sandwich line
August 23, 2006
DUBLIN, Ohio — On the heels of the successful nationwide introduction of Frescata, Wendy's is adding a new Italian-style option to its menu.
It is the first line extension since the roll-out of Frescata sandwiches earlier this year, which have helped 
boost sales in recent months. Sales at Wendy's company-owned restaurants open more than a year, rose 2.5 percent in June followed by a 3.6 percent increase in July.
boost sales in recent months. Sales at Wendy's company-owned restaurants open more than a year, rose 2.5 percent in June followed by a 3.6 percent increase in July.Frescata Italiana is made with Black Forest ham, Genoa salami, Swiss cheese, Romaine lettuce and roasted red peppers on freshly baked artisan bread with sun-dried tomato vinaigrette dressing.
"Customers are loving the new Frescata line and this is being reflected in our bottom line," says Ian Rowden, Wendy's executive vice president and chief marketing officer.
Suggested retail price for Frescata sandwiches is $3.49 a la carte, and $4.99 if ordered in a combo with Baked Lays and Dasani bottled water. National advertising breaks for the Frescata Italiana on Sept. 4.
