News

Webinar to dive into KFC and Pizza Hut mobile success stories

August 4, 2017

The restaurant world is heavy into mobile apps these days, but often too much cash is invested without considering what drives use and sales. Without forethought on those key aspects, money spent on mobile apps and digital ordering largely swirls down the drain of lost revenue opportunities.

Pizza Hut and KFC got it right, however, and as a result achieved double-digit increases in sales through the kind of app loyalty and digital ordering enthusiasm that really makes the most of the mobile initiative investment.

The two Yum Brands concepts were the central focus of a case study detailed in an upcoming free webinar open to all restaurant leaders. Through this hour-long event, participants will learn the essential steps to create and launch the best mobile app and digital ordering tool for their brands and their customers. 

The session features expertise from LoyaltyPlant Director of Enterprise Partnerships Jim Steinberg along with his background in everything from e-commerce and search marketing, to user experience and conversion, as well as campaign optimization.

Participants in the noon session on Aug. 17 will walk away with the following skills:

• Customer data collection opportunity and applications. 
• Loyalty program creation skills featuring the latest developments and proven approaches. 
• Customer retention tricks and great ways to "keep them comin' back.'
• Automated and targeted campaign activities that boost revenue.

Register for the free webinar here.