Updated digital menu boards keep Johnny Rockets rockin'
BrightSign LLC, a manufacturer of digital signage media players, has announced a collaboration with Rockbot to update digital signage networks in the Johnny Rockets chain of American diner-themed hamburger restaurants, according to a company press release.
With more than 215 locations worldwide, the chain is using digital signage to update its digital menu boards, while introducing an interactive component to the dining experience via the Rockbot smart music and media platform.
"Entertainment has always been a memorable component of the guest experience at Johnny Rockets, and music is at the core of that experience," said Garrett Dodge, Rockbot co-founder and CEO. "Rockbot's platform enables smarter management and customization of the Johnny Rockets soundtrack, as well as a next-generation jukebox component that invites guests to engage with the music via mobile."
Wall-mounted displays powered by BrightSign's XD digital signage media players are placed behind the counter and at other strategic points throughout the restaurant. Some of the displays feature menu items, while others are dedicated to entertainment – namely music content driven by the Rockbot smart music and media platform, which enables customers to further customize Johnny Rockets' signature sound by controlling the playlist from their smartphones, the release said.
"BrightSign and Rockbot work together to form a compelling solution that marries video and music in a very unique way," said Jeff Hastings, CEO of BrightSign. "Johnny Rockets now features updated digital menu boards, with music entertainment to enliven the dining experience."