Tropical Smoothie Cafe launches franchise plan for Florida

Tropical Smoothie Cafe has announced its franchise development plans for the Orlando and Tampa areas and is currently seeking qualified entrepreneurs to open new restaurants throughout the two markets, according to a press release.

"We are passionate about supporting our world-class franchise owners that make the success of this brand a reality every day, and through these meet-and-greet events, we look forward to welcoming like-minded entrepreneurs throughout the Orlando and Tampa areas," Chief Development Officer and Interim CEO of Tropical Smoothie Cafe Charles Watson, said in the release. "We have witnessed tremendous success in hosting these events in just the past year alone, signing multiple franchise agreements throughout Ohio and Philadelphia to develop an additional 10 cafes in these priority growth markets."

Franchisees operate more than 150 Tropical Smoothie Cafe locations across the state of Florida, with 33 cafes open in Orlando, 25 in the Tampa area and five expected to open between the two markets before the end of 2018. 

The company is looking to add qualified franchisees to its growing brand and currently has franchise opportunities throughout the U.S. Interested candidates should have business experience, along with $125,000 in liquid assets and a minimum net worth of $350,000. Candidates that meet these preliminary qualifications will need to make an initial investment ranging between $222,095 and $569,335.

The chain boasts an average unit volume of more than $681,000 — the highest in the company's 21-year-history — with the top 50 percent reporting an AUV of more than $873,000, according to the release.

Topics: Business Strategy and Profitability, Customer Service / Experience, Food & Beverage, Franchising Focus, Franchising & Growth

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