Trend spotlight: Popularity of Korean Barbeque increasing
Korean barbeque is one menu trend that’s not going away. Delivery to U.S. independent and micro chain restaurants increased by 120 percent last year and continues to grow, according to research from NPD.
"The growth of Korean barbeque is an example of how globally-inspired foods are becoming mainstream," said Annie Roberts, vice president of NPD’s SupplyTrack, a monthly service that tracks every product shipped from major broadline distributors to their foodservice operators. "Ethnic spices are here to stay because food is the experience now, and foodservice distributors, manufacturers, and operators will need to pay close attention to this trend."
K-BBQ, primarily sold by broadline distributors to Asian-casual dining and bar & grill restaurants, which comes in a choice of sweet and sour and sweet and savory flavor and lends itself to a variety of foods including burgers, jerky and tacos.
Boston, Chicago, Philadelphia, Albany, Baltimore, and Houston are among the 10 metro areas contributing to 46 percent of K-BBQ growth at bar and grill restaurants, Roberts said.
Cover photo: iStock