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Thinking small: Starbucks testing a 10-ounce Frappuccino

Starbucks is the latest restaurant to test the waters with smaller offerings for the budget and diet conscious customer.

September 17, 2014

Starbucks is testing a lower-calorie, lower-price 10-ounce Frappuccino Mini in Denver and Houston stores, according to a story in USA Today.

The Frappuccino Mini is a tad lower in price and calories than the conventional 12-ounce version. The test, which is taking place in Denver and Houston, will determine if the mini version expands to other markets, said Lisa Passe, a Starbucks spokeswoman.

"It's about customers looking for choices," she told USA Today. "We're learning and listening to what customers are saying."

The 10-ounce version costs about 30 cents less than the conventional 12-ounce beverage.

According to USA Today:

The move -- first reported by the blog StarbucksMelody -- comes as smaller desserts and mini-indulgences continue to be white hot at restaurants nationally. It's hard to find a casual dining chain that hasn't rolled out some sort of mini-desert lineup. The small servings appeal to Millennials, to customers who are concerned about calories and to parents who feel better about purchasing smaller sizes for kids.