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Taco Del Mar signs Williams-Helde agency of record
May 23, 2010
Williams-Helde Marketing Communications announced that it has been chosen as the agency of record for Taco Del Mar Franchising Corp.
Williams-Helde Marketing Communications has announced that it has been chosen as the agency of record for Taco Del Mar Franchising Corp.
"The brand began successfully with its Baja-inspired surf shack vibe but has lost its focus over the past few years," Marc Williams, president of Williams-Helde, said in a news release. "We are looking forward to returning to its roots and developing relevant messaging and consistent creative."
"We chose Williams-Helde because of their consumer experience, specifically with food and active lifestyle brands," said Larry Destro, president and CEO of Taco Del Mar.
The agency's creative is debuting on TV and outdoor this month.
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