News

Taco Del Mar launches Bonfire BBQ Burrito

November 9, 2009

Taco Del Marplans to keep summer alive with the introduction of its new Mondo Bonfire BBQ Burrito. On Nov. 13, customers can try the new Bonfire BBQ Burrito for free with the purchase of a Mondo Burrito at participating locations.

The Mondo Bonfire BBQ Burrito features tangy BBQ sauce, juicy pulled pork, coleslaw, black or pinto beans, rice and pico de gallo.

To celebrate the Bonfire BBQ Burrito's launch, along with free burritos, customers can also win gift certificates and a BBQ grill. Marketing initiatives include:

BOGO Offer — For one day only, Nov. 13, Taco Del Mar will offer a free Mondo Bonfire BBQ Burrito with the purchase of any Mondo Burrito.
Twitter Hashtag Giveaway — Twitter followers of @Taco_Del_Mar have the chance to win $100 in Taco Del Mar gift cards. To enter, Twitter users must include the hashtag #TDMBonfire in their tweets and the user who includes #TDMBonfire in the most tweets throughout the promotion will win $100 worth of Taco Del Mar grub. The promotion runs Nov. 9 through Dec. 11.
In-Store Grill Giveaway — Customers can visit their local, participating Taco Del Mar restaurant and enter to win a BBQ grill from Nov. 20 through Dec. 11. One entrant will receive a new grill.