Sweet Lorraine's Fabulous Mac n' Cheez! has opened its first Chicago-area restaurant, launching a rapid expansion plan that will bring as many as 10 locations in the next few years, according to a company press release.
The first restaurant opened at Marketplace at Vernon Hills this February, owned and operated by local businessman Jeff Huh, who has committed to opening two additional locations in Schaumburg and Evanston in 2016.
"This is an incredibly exciting time for our brand," said Lorraine Platman, founder of the Detroit-based franchise. "Having already established a loyal following of customers throughout Michigan, we're finally bringing our 'twisted comfort food' to other markets in the Midwest and can't wait to share our mouth-watering, cheezy pick-me-ups with the people of Chicago."
Sweet Lorraine's offers customers 14 different kinds of meat-topped and vegetarian macaroni and cheese dishes, made-to-order in less than two minutes.
In addition to specialty mac-and-cheese dishes, Sweet Lorraine's offers a variety of vegetarian, vegan and gluten-free soups, salads, healthy wraps, grilled cheese and desserts.
"Consumers are tired of the wings, pizza, and burgers that seem to be found around every corner. They want fun, high-quality food on the go that is also going to satisfy their craving for the classics," said Huh. "After trying Sweet Lorraine's for myself, I knew it would be a hit and exactly what is needed in Chicago's diverse fast casual marketplace."
The Chicagoland expansion comes nine months after Sweet Lorraine's announced an aggressive growth strategy to expand outside of its Michigan hub. While the growth will likely stay in the Midwest, it will push beyond the region over the next several years. Company plans call for having 100 restaurants nationwide in the next five years.