News

Streetsense designs La Madeleine restaurant prototype

December 18, 2011

Bethesda, Md.-based Streetsense has created an all-new interior design scheme for La Madeleine French Country Cafe, which has opened its first newly redesigned restaurant at Northpark Center in Dallas. A second location is under construction in Tulsa, Okla.

La Madeleine also has engaged Streetsense to design two new stores planned for the Washington, D.C., metropolitan region.

“The client wanted to keep their restaurants feeling uniquely French, but to lighten and brighten the look to express an updated French decor,” said Herb Heiserman, managing principal, Streetsense. “The goal was to create a warm, comforting environment appealing to the core customer group, 25- to 54-year-old women, who value a well-designed space with a touch of class.”

La Madeleine was founded in Texas by French expatriate Patrick Leon Esquerré. There are now more than 60 La Madeleine restaurants in the U.S.

Other recent Streetsense projects include interiors for Matchbox in Rockville, Md., Pi Pizzeria in Washington, D.C., Chipotle's new concept Shophouse in Washington, D.C., and Café Caturra in Arlington, Va.

Read more about restaurant layout and design.