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Starbucks unveils iPhone app
September 22, 2009
Starbucks Corp. has caught the iPhone buzz with its launch of a store-location and menu application, and is testing a second app that will let customers use their phone as their Starbucks card.
The apps are for the iPhone and iPod touch and were created as a result of customer feedback received from social networking sites and My Starbucks Idea, an online community the company launched last year.
From astory in the Wall Street Journalabout the app:
The first app, myStarbucks, lets customers locate stores and bookmark favorite locations. They can search by additional information, such as hours and amenities, to find, for example, a nearby one that's open and has a drive-thru window. It also includes a menu and nutritional information for Starbucks's drinks, food and coffee beans, and a "drink builder" that displays nutritional information based on the selections.The second app is being tested in 16 stores in Seattle and the Bay Area — due to the high usage rates of both Starbucks cards and Apple products in those regions, a Starbucks spokeswoman said.
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