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Starbucks unpacks a sleigh full of holiday promotions

In addition to featuring five holiday beverages, Starbucks is rolling out a new line of drinkware and redesigned gift cards.

November 12, 2014

The red cups are back, and Starbucks is bringing several new holiday promotions with them:

• The Starbucks Dot Collection: drinkware with 100 different designs reinterpreting Starbucks' logo, created by the Starbucks Creative Studio. Collection items are packaged in gift boxes and priced unter $20.
• Starbucks Card Collection: gift cards featuring more than 100 different gift card designs, designed by the  Starbucks in-house creative studio. Since the Starbucks Card launched in 2001, more than $18 billion has been loaded onto Starbucks Cards. Last year, one in eight U.S. adults received a Starbucks Card during the holidays, and more than $18 billion has been loaded onto Starbucks cards since 2001.
• Limited Edition Sterling Silver Starbucks Card. The card is made with 925 Sterling Silver and engraved with the Starbucks logo. Already sold out online, the Card comes preloaded with $50, retails for $200 and is only available in limited quantities at select Starbucks stores nationwide, while supplies last.

Starbucks is also offering buy one, get one free deal on holiday beverages from today through Nov. 16 from 2 to 5 p.m. Holiday beverages include Chestnut Praline Lattee, Caramel Brulée Latte, Peppermint Mocha, Eggnog Latte and Gingerbread Latte.

Other holiday menus additions include:

• Peppermint Brownie Cake Pop
• Cranberry Bliss Bar
• Frosted Snowman Cookie
• Holiday Turkey and Stuffing Panini

Starbucks will also offer its Starbucks Christmas Blend in stores, online and in the grocery aisle. It is available in whole bean, ground, K-Cup, Starbucks VIA Instant and Verismo pods. Starbucks Christmas Blend, Starbucks Christmas Espresso Blend, Starbucks Decaf Christmas Blend and Starbucks Holiday Blend will also be available in Starbucks retail locations in 8 oz. packaging.