News

Starbucks recognized for loyalty marketing program

March 26, 2014

Starbucks was one of four companies awarded with the new bimonthly COLLOQUY Recognizes award. Tesco, Bloomgindale's and MoPals also were recognized.

According to a news release, the COLLOQUY Recognizes awards honor "the companies, programs and initiatives that exemplify the most innovative advancements and forward-thinking strategies in loyalty marketing."

In recognizing the coffee company, COLLOQUY Recognizes wrote, "The Starbucks Mobile App connects customers directly to My Starbucks Rewards, making transactions — and engagement — much easier. Starbucks invested significantly in proprietary digital, social, mobile payment and card technologies to keep that competitive edge. That investment includes a test run of a mobile phone service for customers to order items ahead of time, and updating its Mobile App to include barista tipping and a new shake-to-pay function. Nearly 10 million Starbucks customers use the mobile app to make close to five million mobile payments a week."