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Starbucks launches sign language friendly store in China

May 21, 2019

Starbucks Corp. has opened its first signing store in China, which marks its third in the world.

The signing stores are geared to providing employment and career opportunities for the deaf and hard of hearing.

The China store, according to a press release, employs deaf partners and hard of hearing partners (employees) from across China, fluent in Chinese sign language.

"With their deep experience in working with the deaf community, the team of partners will help to develop talent and create career opportunities at Starbucks and beyond, while raising awareness and understanding of deaf experiences in the workplace," stated the release.

"As a coffee leader deeply rooted in China, for China, Starbucks is committed to creating equal opportunities for everyone, as well as a unique third place experience that addresses a wide range of community needs. The new signing store is an example of how we are building inclusive environments and careers for our partners," said Belinda Wong, CEO of Starbucks China, in the release. "This store truly creates a sense of belonging for everyone and is a strong testament to our continued commitment to building a more diverse and inclusive working environment."

Starbucks employs more than 100 partners with disabilities in China. It has partnered with the Guangdong Deaf People Association to offer professional skills training, including sign language courses and internship opportunities, according to the release.

The store features artwork and unique merchandise designed by deaf artists. Sign language symbols are printed on umbrellas in front of the store, and baristas will wear aprons with the word "Starbucks" embroidered in sign language. Customers and partners can communicate via notepads and two-way digital displays. For customers new to sign language, there is a dedicated area for customers to write down their orders on an electronic board and wireless vibrating pagers will notify customers when their orders are ready.