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Starbucks launches Indivisible coffee, digital campaign

July 1, 2012

In honor of the July Fourth holiday in the United States, Starbucks CEO Howard Schultz has penned an open letter to consumers to "come together" in celebration of what the nation represents.

"Let’s tell our government leaders to put partisanship aside and to speak truthfully about the challenges we face. Let’s ask our business leaders to create more job opportunities for the American economy. And as citizens, let’s all get more involved. Please, don’t be a bystander. Understand that we have a shared responsibility in solving our nation’s problems. We can’t wait for Washington," he said in his open letter.

To support this initiative, Starbucks as launched its Indivisible line of coffee and is asking customers to post through Instagram, YouTube, Twitter and Facebook photos of the "America we all need to see." Those who do, are encouraged to make the posts using the tag #Indivisible.

"Starting today, I invite you to share your view of America, and how we can all put citizenship over partisanship," Schultz wrote.

Additionally, the company is offerinig all guests a free tall, hot coffee on July Fourth.

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