News
Starbucks intros customized gift cards
November 27, 2007
SEATTLE — Building off a milestone year in which customers loaded and redeemed $1 billion on Starbucks gift cards, Starbucks has created the My Customized Starbucks Card, just in time for the holidays.
On the company's Web site, customers can create their own Starbucks moment with colorful coffeehouse art. The My Customized Starbucks Card is available in three different themes for customers to choose from and personalize. A name and a simple message can be added. The three themes are:
"The Original" —Inspired by the iconic white cup, this card can be designed to look like one's most beloved drink order as scribed on the side of the classic Starbucks cup.
"My Drink As Art" —This card can be designed to feature one's favorite drink expressed through vibrant colors and lively artwork.
"My Story" — This card can be designed to represent the recipient in a number of unique settings by using characters and illustrative backgrounds.
"My Customized Starbucks Card lets customers express themselves and their enjoyment of the Starbucks Experience in a completely unique way," said Michelle Desmond, category manager for the Starbucks Card.
My Customized Starbucks Card gives customers several options: design one as a gift, give the gift of customizing a card or design one for themselves.To receive the My Customized Starbucks Card in time for the holidays, customers must order by Dec. 8 using standard shipping, Dec. 15 using UPS Two-Day Air and Dec. 17 using UPS Next Day Air.
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