News

Smashburger franchise taps mobile marketing to drive customer engagement

November 29, 2018

Smashburger franchise owner, Regrub Inc., is using ShopAdvisor’s mobile marketing system to draw new customers and expand customer engagement and so far it's working well on both fronts.

The campaign has exceeded expectations with regard to meal combo promotions, hitting more than 6 million potential diners, and igniting 15,000 customer engagements, according to a press release.

The ShopAdvisor solution is being used at four Tampa, Florida locations.

"The mobile marketing campaign powered by ShopAdvisor has been a major step forward for us on multiple fronts," said Tom Jones, Regrub founder and president, in the release. "In addition to connecting with more customers and building brand awareness we didn't have, we're gaining deeper insights into our customer demographics, which meals are the most popular to various groups, and when are the best times to catch their attention with these promotions."

For more information regarding the technology initiative check out this case study at FastCasual.com.