News

Smashburger adds real estate veteran to leadership team

November 9, 2016

Franchise sales and real estate industry veteran Glenn M. Moon has joined the Smashburger leadership team as director of franchise sales. In the new role, he will directly report to Senior VP of Franchising Gregg Koffler to support the brand as it grows worldwide. 

Previous to this position, Moon led the growth of brands like Sleep Inn, Cambria Hotels & Suites and The Ascend Collection at Choice International, according to a news release. 

"Glenn's many accomplishments in a variety of franchise and real estate ventures will help Smashburger continue to grow and thrive," said Koffler in the release. "Glenn's decade-long experience building solid client relationships and constructing strategic sales and development insights make him a valuable addition to our growing team."  

Moon said he joined the team at Smashburger largely because the company's approach is so well matched to his when it comes to business and overall growth, according to the release.

"The ownership, leadership and offering all align with my personal values, which was extremely attractive to me as I made my decision to join the team," said Moon. "I am looking forward to working with this team to help identify, cultivate and manage new franchise opportunities during this brand's rapid growth phase."