Seoul Taco opens 5th unit

The fifth location of Seoul Taco, a Korean-Mexican fast casual brand that started as a food truck, is now open in Chesterfield, Missouri, the hometown of chef and owner David Choi. The St. Louis-based brand known for its Korean-influenced tacos, quesadillas, burritos, and nachos is located at 46 Four Seasons Shopping Center, according to a company press release.

Seoul Taco's menu showcases the recipes and flavors of Choi's Korean-American upbringing in the St. Louis suburbs. Guests choose their protein for dishes, such as the Steak Tacos with Korean salad mix, green onion, secret Seoul Sauce, crushed sesame seeds and a wedge of lime; or one of Choi's favorites, the Spicy Pork Gogi Bowl, his take on bibimbap, with rice, fresh veggies, fried egg, carrots, green onion, sesame oil, and spicy Gochujang pepper sauce. The menu also features a selection of side dishes such as the Kimchi-Fried Rice and Kimchi Slaw. 

The Chesterfield restaurant is the first Seoul Taco location that features the work of both Chicago and St. Louis-based artists. Choi collaborated once again with Chicagoan Alex Morales of Smartmouth Design to bring Seoul Taco's characteristic interior to life, according to the press release.
The restaurant design includes a display of a deconstructed Seoul Taco food truck as well as street-art murals by local artist Daniel Burnett.

The Chesterfield location also features Seoul Taco's signature "Boom Box Wall" composed of salvaged vintage stereo systems. Additionally, Choi worked with David Stavron of St. Louis's Shellback Iron Works to design the furniture, which was created from reclaimed wood and iron.
 


Topics: Food Trucks, Franchising & Growth


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