STRATEGIC PARTNERS
June 19, 2014
Schlotzsky’s has launched its Lotz4Me Guest Rewards mobile app nationwide. The company said in a news release that it is the first platform in the fast casual segment to feature digital loyalty that allows users to refer friends and earn rewards when those friends download the app and make a purchase. The friend-referral feature, via Facebook and word of mouth, is enabled through patent-pending technology.
Schlotzsky’s partnered with Punchh, a mobile CRM platform provider based in Silicon Valley, Calif., to develop the Lotz4Me mobile app, which is compatible with both iOS and Android.
“The Lotz4Me app is a game changer because it drives online and in-restaurant engagement and introduces Schlotzsky’s to new guests via the referral technology,” President Kelly Roddy said in the release. “We hope to grow sales, boost our online presence and appeal to younger guests with this app.”
To encourage adoption, each download will be loaded with a credit for one free small The Original Schlotzsky’s sandwich (with purchase of chips and 32oz. drink) during the month of June. For each friend who downloads the app based on Facebook referral, the guest who originated the invite will receive a referral punch once the new user visits a Schlotzsky’s to use the app.
Schlotzsky’s aims to giveaway up to a million free sandwiches and is pushing the promotion through its “professional sandwich chasers” campaign.
