News

Schlotzsky’s launches new campaign through mobile loyalty app

June 16, 2014

Schlotzsky’s has launched a new campaign to encourage fans to download its new Lotz4Me Guest Rewards mobile app. The campaign follows John S. and Mike L., who are “professional sandwich chasers,” and who have been investigating “sandwich crash landings” throughout the country. Their investigation reveals up to 1 million free sandwiches are “on an impact trajectory heading for Earth.”

The campaign showcasing their adventures is being shared on the Schlotzsky’s YouTube channel. The company said fans can help John and Mike stop the takeover by downloading the new app. Anyone who does so through June will receive one free, small The Original sandwich (with purchase of chips and 32 oz. drink).

"That’s one less sandwich headed for crash landing on Earth,” the company said.

Members of the Schlotzsky’s Lotz4Me Guest Rewards Program will receive four exclusive program benefits including:

• Rewards and recognition: $7 off your order after your seventh visit (purchase minimum of $6 before tax). How it works: Purchase your favorite Schlotzsky’s meal. Use your receipt to earn a virtual punch. Once you’ve earned seven punches, you’ll receive $7 off your next visit. You’ll also receive other rewards based on how frequently you visit and interact with the brand.
• Exclusive “Insider” news and special offers: Members will receive special email offers and notifications, info on new products, special events and more.
• Social media sharing and referral bonuses: Register with Facebook and get one free punch. Refer your Facebook friends and you’ll get another free punch after they join and make a purchase.
• Guest feedback and surveys: Guests can provide immediate feedback through the app as well as provide input through surveys.