August 25, 2016
Schlotzsky's turns 45 on Oct. 4 and is celebrating by giving guests an opportunity to win money, gift cards, T-shirts and discounts on food.
"We love any opportunity to reward our guests and spotlight the sandwich that made us famous, and celebrating our 45th birthday is just another great reason," said Kelly Roddy, Schlotzsky's president.
The chain stipulates that guests enter their birthday-based contest by purchasing a 32-ounce commemorative cup drink. It's linking this an incentive to download its app, by asking guests to enter a 10-digit code on the cup in the app, then blow out a "virtual" candle. The chain also will make its first Snapchat filter live on Oct. 4.