News

"Say it with Starbucks" debuts in China

February 15, 2017

"Say it with Starbucks," a new mobile gifting feature, launched in China on Weixin, China's primary social media platform, according to a press release.

"This is the beginning of an exciting social gifting journey for Starbucks," Molly Liu, China Digital Ventures' VP, said in the release. "During the trial phase two weeks ago, our partners (employees) and many Starbucks customers became the first in China to experience this innovation and have conveyed tens of thousands of gestures of love, gratitude and care to their friends and loved ones. We are looking forward to inspire even more of our customers to show their love and appreciation through 'Say it with Starbucks."

Users can send their Starbucks gift along with a personalized message through Weixin and the recipient can redeem it at any location in China.

"Our new social gifting feature aims to deepen the shared moments of connection by allowing our customers to express their love, concern and gratitude, with the gift of Starbucks, to the people most important to them," Belinda Wong, Starbucks China CEO, said in the release." By leveraging the power and reach of Weixin, we want to encourage everyday simple acts of kindness to put a smile on someone's face at any time or place, while elevating the unique Starbucks Experience beyond our retail stores in China."