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Salsarita's unveils new line of Mexican-inspired pizzas

July 4, 2012

Salsarita’s is debuting a new line of Mexican-inspired pizzas, available in restaurants across the country.

The Cantizzas come in four varieties: BBQ Pork, Chicken Fajita, Steak Nacho, and Beef Taco. To promote the new Cantizzas, customers will have the opportunity to play an interactive Mexico-inspired dice game to win free Cantizzas on their next visit. After a guest tries their first Cantizza, he or she will have the opportunity to roll the dice. If guests roll a pair of maracas, they will receive a card for a free Cantizza on their next visit.

The new Cantizza's are part of the company's overall strategy to redefine its menu. When Salsarita’s was acquired in 2010, the chain’s new management team launched a year-long rebranding effort which culminated in May. A key initiative in the effort was hiring chef and menu development manager Tom Lafauci, who spent months in the corporate test kitchen developing new and fresh menu items.

"Tom paired his culinary expertise with some of our customers’ most requested make-your-own pizza recipes to create four outstanding pizzas with unique tastes," said Salsarita’s CEO Phil Friedman. "The Cantizzas are a great permanent addition to our menu."

Founded in 2000 in Charlotte, N.C., Salsarita’s operates more than 80 franchised locations in 19 states and Puerto Rico. Two restaurants are company-owned. Five to 10 locations will be added in 2012, with long-range projections calling for about 400 locations nationwide within five to six years.

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