News

Salsarita's launches coupon swapping holiday promotion

November 30, 2009

Salsarita's Fresh Cantina is celebrating December with a special "Spin the Wheel" promotion at the Ballantyne Quad location in Charlotte, N.C. Guests are encouraged to bring in any valid coupon and trade it for a chance to spin the wheel to win a menu discount.

"During the holidays consumers are inundated with coupons they don't use or need. Salsarita's is offering our Ballantyne customers a chance to trade any coupon in at checkout for a chance to win a free menu item or discount," said Patricia Morris, brand manager, Salsarita's Fresh Cantina. "You can bring in a coupon for an oil change, dry cleaning or even another restaurant as long as it is valid."

The promotion is being tested at the single corporate location for the month of December and if successful, will be rolled out to franchisees nationwide in 2010. Prizes include various discounts off entrée menu items, a complimentary meal or a free cookie. Guests landing on the grand prize spot will be entered into a weekly drawing in which they'll have the chance to win a year's supply of free burritos.

"Many chains discourage couponing, which we feel is counter intuitive for our fast casual offering since customers are seeking ways to save on restaurant meals now more than ever," said Paul Mangiamele, president and CEO, Salsarita's Fresh Cantina. "Ultimately, we want our customers to become lifetime guests and this unique promotion is focused on delivering value, while exposing our guests to our legendary food and hospitality."

Salsarita's specializes in serving made-to-order burritos, tacos, tortilla pizzas and taco salads and features 13 filling options as well as four signature salsas.