Marketing

Salad House taps Bikky for data-driven growth

Photo: Adobe Stock

June 3, 2025

Salad House, a health-focused franchise, is deploying the Bikky customer data platform for data-driven growth.

Bikky is built exclusively for multi-unit restaurants and additional clients include Dave's Hot Chicken, Bojangles and Playa Bowls. By connecting a brand's entire tech stack — from the POS to the loyalty program — the platform provides insight on up to 90% of the guest base which empowers brands to make informed, fast decisions that drive sales, according to a press release.

Salad House was founded in 2011 and has 20 locations open and 10 in development. The brand is looking to add four to five locations in 2025.

Chief Marketing Officer Rev Ciancio was already familiar with the Bikky platform and understood robust guest data is key to aligning with the customer journey.

"Bikky gave us a 365-degree view of customer purchase behavior. In our first hour using the platform, we had insights we'd never seen as a brand," Ciancio said in the release. "Now we can turn our intuition into data-backed strategies that make the business better."

Almost immediately Salad House identified a major retention driver hiding in plain sight: the brands chicken pastina soup. By comparing the orders of first-time diners and the brand's highest-frequency guests, Bikky revealed chicken pastina soup was a top pick for the brand's most loyal guests.

The brand quickly launched a free soup promotion to introduce more guests to chicken pastina, and saw an immediate, measurable impact on sales.
Bikky's insights also proved the team's hunch about guest frequency.

The brand analyzed average time between guests' first and second visits, and discovered one location had a 27-day onboarding average — nearly half the brand's system-wide average.

Partnering with Bikky yielded some surprises, like loyalty becoming a cornerstone of the brand's growth strategy. Salad House compared first-time guests in and out of the loyalty program and found a $214 difference in annual guest value.

"If you're not in loyalty, you're worth $36. If you are, you're worth $250," Ciancio said in the release. "Now, when a franchisee asks for help, I start by checking how many guests they got into loyalty last month. That's clearly the driver."

The brand is also using Bikky to grow its catering business — one of their most under-the-radar strengths and an important contributor to frequency.

"Salad House is using data to uncover opportunities hiding in plain sight," Abhinav Kapur, CEO of Bikky, said in the release. "In this tough operating environment, there's opportunity for brands like Salad House to gain share by better knowing their guests - and using that data to turn intuition into action. We're proud to help Joey and his team scale Salad House into a regional powerhouse for healthy, accessible eating."