Technology

Roots Pizza boost sales with NCR app

Photo by istock.com

April 13, 2021

Roots Pizza, a Chicago pizzeria with four locations and part of the 50 Restaurant Group, has partnered with NCR Corp. to deploy the NCR Engage app.

With this app, it can deliver digital ordering, contactless payments and loyalty program sign-up, according to a press release.

NCRbegan work on this deployment before COVID-19, but during the pandemic, this app helped the pizzeria transition.

"The app delivered even more ROI during a really uncertain time for our community and our business," Scott Weiner, multi-site operator and co-owner of the Fifty/50 Restaurant Group, said in the release. "With the technology in place, we were able to quickly pivot Roots Pizza to take-out and delivery only. This kept us open, serving customers and paying employees."

In addition to ordering and loyalty program signup, the app can also deliver push messaging to reach customers with promotions and other information.

Once Roots Pizza reopens for dine-in, Weiner plans to transition customers to order on the app instead of a physical menu for a more sanitary environment and better customer service, according to the release.