Yelp's restaurant review data gets much easier to use

Restaurant social media managers at the Restaurant Franchising and Innovation Summit in Dallas last month clearly identified Yelp as the go-to source of customer opinion. And the good news this week is that Yelp has now made its data more accessible across food service organizations, thanks to a partnership with Splunk to "democratize" the flood of data Yelp receives about restaurants. 

Yelp, which has spent the past two years adopting the enterprise system,  said the data collected from its 65 million unique mobile web visitors per month is now easier for restaurant leaders to understand. The move is designed to help managers discover and reap the rewards of new revenue opportunities across systems, a news release said. 

By standardizing data on the Splunk platform, Yelp has bolstered its open source strategy, correlating log and server data in one central point to give all types of users a way to quickly get information in ways that best allow them to take remedial actions, Yelp Reservations Vice President of Engineering Kris Wehner, said in the release.  

"Yelp is a digital-first business. An excess of 10 terabytes per day flows into Splunk Enterprise, so the ability to quickly access and gain insights from that data in real time is invaluable," Wehner said. "With Splunk, we put data into the hands of Yelp teams and users that historically had no access or insight. The team can now pinpoint underperforming services by examining the changes in user-response time, as well as be notified in real time of issues on the site to ensure issues are solved faster."

Splunk Enterprise is now used across Yelp to underpin customer-facing portions of the business such as business operations and community management. For example, Yelp uses Splunk for the Eat24 food delivery service to help monitor the order pipeline and provide operational teams with customized dashboards and real-time alerts to track food deliveries. It enhances Yelp's business operations and customer experience, enabling customer trend analysis and untapped revenue opportunities, said Splunk Senior VP of IT Markets Rick Fitz.

"Customers are at the heart of everything Yelp does. Our ability to address not only IT and operational issues, but also customer-facing issues in real time is transformative,"  he said. "With Splunk Enterprise running alongside an open source strategy, Yelp has democratized data across the organization, allowing all departments to build a better experience for customers in a cost-effective way."

Topics: Business Strategy and Profitability

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