News

Report: Fast casuals must offer more value to stay competitive

November 21, 2013

Due to consumers' budgets still being constrained, fast casual restaurants must find a way to provide more value in order to justify higher prices, according to research from MarketResearchReports.biz, which has released a new report covering the industry.

This value proposition includes quality items and upscale yet casual experience at an affordable price, according to the report. Corporate responsibility initiatives will play an increasingly important role, as will deals meant to promote trial and build loyalty.

The report also includes:

• Industry scope, trends and themes.
• How fast casuals provide value through quality to justify higher prices.
• How fast casuals build brand loyalty among consumers.
• Market size and forecast.
• Consumer survey data.
• Info on competing segments, including QSRs, full-service restaurants, grocery stores and food trucks.
• And an executive summary.

Read more about trends.