News

Jack in the Box exec to share social media strategies during free webinar

May 31, 2016

Nearly every reputable brand is on social media, and in this competitive market, it's about more than simply having a social presence. If you want to be distinct from your competition, you need to focus on building an online community centered around your brand. How do you do this? How do you engage your customers?

These are just a couple of the questions that will be answered at 2 p.m. EDT/11 a.m. PST, June 14, during a free webinar, You don't know Jack: Learn how to turn social followers into brand advocates.

Sara Carter, director of customer success for Sparkcentral, and Morgan Higgins, social media specialist for the Jack in the Box restaurant chain, will discuss how to turn followers into your brand's advocates using social media for engagement. They will also share:

How to create positive brand engagement to build an online community over social.
How to turn negative interactions into positive ones
And how to turn trends on social into actionable insights.