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Raising Cane's catches NCAA fever
March 11, 2009
BATON ROUGE, La. — Raising Cane's Chicken Fingers has debuted its basketball-themed promotional campaign designed to cater to the growing college student demographic.
The campaign is the chain's first targeted marketing program and leverages the seasonality of the NCAA Tournament with messages that position Raising Cane's as the "dunking" experts, with dunking tips outlined on bag stuffers and tray liners featuring a basketball game bracket and Raising Cane's basketball court.
With 80 restaurants in 13 states, 40 stores are located in or near a college community, including the first Raising Cane's, which opened across from Louisiana State University in 1996 and continues to draw a large percent of sales from the student population.
Materials, which range from tray liners, outdoor billboards, bag stuffers, print ads and e-mail blasts, include slogans such as "The perfect time for excessive dunking," "Your game needs more dunking," and "Feed your love of the game."
The materials support Raising Cane's Tailgate package, a party platter that includes chicken fingers and Cane's sauce in quantities of 25, 50, 75 or 100. The promotion ends April 12.
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