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Qdoba Mexican Grill selects Mocapay for mobile marketing
June 21, 2010
Mocapay has announced a partnership with Dakota/Nebraska Fresh-Mex LLC, a franchisee and area developer for Qdoba Mexican Grill, to offer its mobile marketing platform to Qdoba customers in Nebraska.
Using Mocapay's patented software-based service, Qdoba will be able to provide customers with notifications about promotional offers and restaurant news in real-time. Additionally, Qdoba will provide its Nebraska customers with information from the local high schools and the University of Nebraska at Omaha, via the mobile device. Qdoba is active in the Omaha community and recently donated a Fun Center for patients at Children's Hospital & Medical Center.
"Our customers are part of the Qdoba family and we are committed to providing technologies that are relevant and help better the experience at our stores. Many of our customers are digitally savvy Millennials and we wanted to give them an additional channel to stay connected with our brand beyond the counter," said Ken Friednash, president of Dakota/Nebraska Fresh-Mex LLC.
Leveraging the new customer mobile marketing strategy, Qdoba will be able to reach customers through push notifications to retain and grow customers and evangelize the brand. The Mocapay experience will enable Qdoba to deliver targeted messages regionally in Nebraska, or even to one specific store to engage customers with Qdoba.
The Mocapay experience will be available for consumers at Qdoba locations in Omaha, Papillion and Lincoln, Nebraska.
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