Qdoba hires GroundFloor Media as agency of record

DENVER — Denver-based public relations firm GroundFloor Media Inc., has been hired as the national agency of record for Qdoba Mexican Grill, the company announced.

 

GroundFloor Media will work with Qdoba to develop a strategic public relations campaign, including  programs to generate visibility for new store openings and results-driven media relations efforts aimed at increasing restaurant awareness.

 

"We have been impressed with the results that GroundFloor Media has generated for its clients," said Karen Guido, vice president of marketing for Qdoba. "We've been impressed with GroundFloor Media's ability to move quickly toward our communications goals and already feel like we're moving forward on many key programs. It will be a pleasure to see this partnership grow."