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Qdoba announces 3-year deal with Boston Red Sox
June 22, 2009
BOSTON — Qdoba Mexican Grill has announced it has signed a three-year marketing and concessions agreement with the Boston Red Sox, earning the designation as the Official Mexican Restaurant of the baseball franchise. Financial terms of the deal were not disclosed.
"The Boston Red Sox are proud to welcome Qdoba Mexican Grill to our family of corporate partners," said Sam Kennedy, executive vice president and chief sales and marketing officer of the Boston Red Sox. "Qdoba has been a great supporter of our sport and will be an excellent partner for the club."
The sponsorship features three main components: in-stadium marketing, external promotional rights and in-park concessions.
Under the terms of the agreement, Qdoba will receive significant exposure in Fenway Park, including main scoreboard LED advertising for one-half inning and centerfield scoreboard text messages promoting Qdoba's 18 area locations and concessions throughout Fenway Park.
The concessions deal will provide Qdoba Mexican Grill with vending rights within the ballpark and enable the restaurant group to serve their products to members of Red Sox Nation throughout the baseball season. An exclusive chips and queso cart featuring Qdoba's three-cheese queso will be located under the bleachers at Fenway Park. Additionally, Qdoba's tortilla soup will be offered in the stadium during the colder months of the season.
Promotional and advertising opportunities also include the rights to use the Boston Red Sox official trademark and logos in-store and in-market throughout the course of the season.
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