Food & Beverage

Pumpkin spice boosting sales at Dunkin', Starbucks

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September 3, 2021

It's officially September and that means pumpkin spice everything is back at QSRs and fast-casual restaurants. Both Starbucks and Dunkin' are enjoying an increase in traffic after the pumpkin spice latte was added back to annual fall menus, according to Placer.ai data.

Placer.ai's revealed a 3.5% increase in Starbucks visits during the week of August 23 compared to the same week in 2019 and a 12.3% week-over-week increase, according to a press release on the findings. While 3.5% may not sound like a big increase, it's important to remember the 2019 summer season was very strong as well, as the report mentions.

For Dunkin', pumpkin is paying off as well. The week of August 16 (when the drink hit menus), visits were up 8.4% compared to the same week in 2019. The following week, they were up 3%.