Pumped up: Jamba Juice adds collagen to smoothies

Jamba Juice is pumping up its summer offerings with collagen-boosted smoothies.

Poolside Fit with Collagen Boost includes watermelon juice blend, cucumber, lemon, strawberry, peach, collagen, and Watermelon Breeze has watermelon juice blend, strawberry, raspberry sherbet, pineapple, according to a company press release

Collagen, a protein with many benefits, is most commonly promoted for its ability to produce glowing skin and healthy joints. Widely known as a cosmetic supplement in the beauty industry, collagen use is now trending as a consumable supplement, said Laurie Winward, vice president of culinary innovation at Jamba Juice.

"Our new Poolside Fit and Watermelon Breeze smoothies offer a balance of intense flavor, whole-food nutrition, and fun," she said. "I'm also excited to introduce a collagen boost to our menu — it's a simple way to add even more benefit to your favorite smoothie."

Watermelon, the primary ingredient in both summer smoothies, is a rich source of the antioxidant lycopene, which helps prevent cell damage and aids in ridding the body of excess water, Winward said.

Topics: Coffee / Specialty Beverages

Companies: Jamba Juice

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