News

PJ's Coffee launches military veteran franchise license giveway

November 13, 2018

For the second consecutive year PJ's Coffee of New Orleans is launching a military veteran franchise license giveway.

The coffeeshop is seeking veterans whose passions align with the fast casual brand's values when it comes to product, service and hospitality, according to a press release.

"PJ's Coffee is grateful for every veteran's service to this country and is honored to provide a sustainable career for those returning home from duty," said David Mesa, chief development officer, in the release.  "After awarding our first franchise license to Marine Corps veteran, Jeff Hateley, it became clear this was an initiative PJ's Coffee had to continue. Jeff has blossomed as a formidable entrepreneur and we hope this annual giveaway will empower other veterans to embrace their entrepreneurial spirit."

As part of the application process veterans need to submit a one-minute video explaining how military service has prepared them to be a PJ's Coffee owner. Applications are being accepted through Dec. 31.

The winner will be announced in January 2019.

Hateley served in the Marine Corps from 2001 to 2006 and specialized in tactical data networks. During his service, he was deployed in Iraq and Japan and took on the role of a primary marksmanship instructor. He received his bachelor's degree from California State University Fullerton. After winning the giveaway he opened his PJ's Coffee in Rock Hill, South Carolina earlier this year.

"I am forever grateful for the opportunity PJ's Coffee has afforded me," said Hateley in the release. “I dreamt of owning my own business and with their backing my dream has become a reality. Via my franchise, I have been able to advance my career, engage the community and provide a superior coffeehouse experience."