News

P.J. Coffee intros environmentally friendly cups

April 17, 2007

ATLANTA— PJ's Coffee of New Orleans will implement eco-friendly cold drink cups in all of its 48 locations, the company announced April 17.

The 100 percent corn-based cups are produced by Fabri-Kal and its Greenware line of packaging products. The cup line is made from American grown corn, fully compostable in commercial or industrial facilities.

Distributed to PJ's coffeehouses in April, the Greenware cups are available in 12-, 16- and 20- ounce sizes. PJ's will utilize them for its cold beverage line, including traditional iced coffee and tea and specialty beverages such as Velvet Ice, granitas and this season's feature beverage, Ginger Peach Tea.

"We are eager to move a step in the right direction in regards to the environment," said Randy Hollingsworth, vice president and brand leader of PJ's Coffee of New Orleans. "In addition to being fully biodegradable, corn resin offers more stable pricing, relying less on petroleum byproducts than plastic cups."

In celebration of its beloved city of New Orleans, PJ's Coffee consumers can also expect to see a new line of coffee packaging in-stores next month — four distinct, nostalgic whole bean coffee bags featuring images known around the world as classic New Orleans. The award-winning designs feature images of a Canal Street trolley, Jackson Square chapel, Bourbon Street jazz band and a Garden District antebellum manor — all done in a sepia tone finish.