News

Peterson Foods purchasing Otter's Chicken

June 14, 2013

Peterson Foods, owner of Otter's Chicken in Marietta's The Avenue — West Cobb, has purchased the Otter's Chicken Tenders Restaurant Concept from the restaurant's founding group and parent company.

The asset purchase agreement also terminates the existing franchise agreement between Peterson Foods and Otter's Franchising LLC. The purchase price was not disclosed, according to a company press release.

Otter's Chicken was originally founded in Nashville Tenn., as a fast casual restaurant specializing in freshly prepared chicken tenders served in a variety of methods. Otter's offers chicken tender meals, chicken wraps, chicken sandwiches, salads and a variety of other menu options and portion sizes, including "tailgate meals" for large parties.

Peterson Foods was founded in 2009 with the sole purpose of owning and operating Otter's restaurants throughout the state of Georgia. The company now plans to increase its operational focus with an eye on regional expansion through company-owned stores.

"We share the same focus on taste, quality and value as those that founded Otter's. Because our plan is to grow through company owned locations, we think this acquisition is a perfect match for our skills and expertise. It also allows us some additional flexibility in terms of where we grow and how we update our menu," said Peterson Foods CEO and President, Will Peterson. "It is an exciting day for us."

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