News

Pei Wei invites fans to build a passport, earn rewards

December 14, 2011

Pei Wei Asian Diner is inviting fans to create a Pei Wei passport as part of its recently launched website, PeiWeiMarket.com. The site and Pei Wei passport encourages fans to virtually tour the markets of Asia alongside top Pei Wei chefs as they explore China, Japan, Korea, Vietnam and Thailand. A user may obtain a virtual passport and earn passport stamps for user engagement.

The first passport stamp is available for discovery today through Dec. 27 and includes a reward of one free Pei Wei entree with the purchase of another entree, redeemable until Dec. 29.

"As a chef, it's my job to share my culinary experiences with our guests, and take fans along the journey with Pei Wei," said Pei Wei executive chef Eric Justice. "The goal of PeiWeiMarket.com is to share our travels and reveal the culinary and cultural traditions that inspire Pei Wei's menu, and encourage our fans to explore with us."

Read more about marketing, branding and promotions.