News

Pei Wei adds two Thai bowls

January 12, 2017

Pei Wei is sprinkling some authentic Thai to its menu. The fast casual rice bowl concept expanded its menu after the new year with two new aromatic options: the supergreen Thai coconut curry and Thai basil bowls.

"Asia is a vast continent with incredibly diverse cultures. Our new Thai rice bowls deliver on our 'flavor with purpose' mission while expanding our Pan-Asian offerings," said Pei Wei Chief Marketing Officer Clay Dover. "These dishes evolved from our Test Kitchen in Scottsdale, where we get guest feedback on new items in real time. The harmonious blend of flavors, so characteristic of curry, as well as the use of Thai basil – an herb that has been gaining popularity for its distinctive taste – has resonated with guests looking for healthier options in a fast casual experience."