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Peet's Coffee & Tea peeks into presidents' coffee habits

Ever wonder how Honest Abe took his coffee? Peet's Coffee & Tea may have the answer for you this week.

September 24, 2014

Peet's Coffee & Tea is highlighting the coffee habits of former US presidents via its Facebook, Instagram and Twitter channels this week in honor of National Coffee Day on Sept. 29.

Customers are also being urged to share their own coffee-related posts with the hashtag #GFC for a chance to win free coffee for a year.

"At Peet's, we've built our entire company and culture around delivering the freshest coffee in the country," said Tyler Ricks, CMO of Peet's Coffee & Tea, in a company press release. "Every day, starting at 2 a.m., is a race to get our beans roasted and into your cup as quickly as possible – it would be hard to find a fresher cup unless you roasted it yourself. That's why we're inviting our fans and coffee lovers alike to 'get fresh with Peet's' and show us what fresh really means to them."

Peet's is also offering a buy one, get one free deal for customers in its stores nationwide on Sept. 29. Customers can purchase any beverage and receive a second beverage free.