News

Pancheros Mexican Grill debuts brand campaign focused on menu

April 9, 2019

Fast casual burrito chain Pancheros Mexican Grill is launching a brand campaign focused on its tortillas, burritos and queso menu offerings.

"This campaign is the first truly integrated campaign we've produced that really focuses on what makes the brand different. For someone that’s never tried Pancheros, it highlights the fresh-pressed tortilla, mixing the perfect bite and our amazing queso. For our fans, it's a great reminder of why they love Pancheros," said Ryan Murrin vice president of marketing and franchise development, in a press release."The campaign concept is a fresh new take on the brand personality and was designed to be social and digital first, where our fans are.”

The campaign was created by Planet Propaganda, a Wisconsin design and advertising agency, along with Panchero’s in-house marketing team. It will run through the end of the year and is part of a robust marketing strategy revamp. Here's some of the content created for the campaign:

Mingle :15

Queso :15

Tortilla :15