News

Orange Leaf adds mobile marketing, customer optimization programs

November 4, 2014

Orange Leaf Frozen Yogurt has announced partnerships with Mobivity, to power its mobile marketing program, and InMoment, to launch a new guest experience initiative.

Mobivity Holdings Corp. provides proprietary smart receipt marketing solutions and patented mobile marketing technologies. Orange Leaf will use Mobivity’s technology to provide opt-in SMS marketing solutions to its franchisees. Customers can elect to receive localized offers by responding to targeted calls to action.

"Engaging our customers through their mobile device is a fantastic opportunity to enhance franchisee success while delivering real value to our customers," Orange Leaf Director of Brand Development Karley Hofer said in a news release. "Mobivity's unique technology fulfills our need to not only engage customers through the mobile channel, but deliver the right message at the right time."

Orange Leaf’s also announced its partnership with InMoment, a cloud-based customer experience platform. According to a news release, InMoment will provide the technology to power Orange Leaf’s guest satisfaction program, which includes several elements.

For example, Orange Leaf will utilize the InMoment Experience Hub to power a store-wide Voice of Guest feedback program, including a new MyOrangeLeaf app feedback feature which will launch at a future date. Using the GoRecommend social advocacy tool, Orange Leaf will also provide satisfied customers the ability to easily share their experiences with their social communities.

The InMoment Experience Hub will gather guest stories and then apply text analytics, which will enable Orange Leaf to better understand their guests’ wants and needs, the release said. These stories are shared across the organization through real-time alerts, reports and dashboards.

Orange Leaf also introduced an e-learning program called TREAT, which provides employees with information and tools to successfully fulfill their roles in delivering an excellent guest experience, the company said.

“As Orange Leaf continues to expand, we want to ensure that the guest experience remains at the core of our culture,” said CEO Reese Travis. “Having an ongoing dialogue with our guests is one of the most important things we can do to provide consistent, top-quality service.”