February 21, 2017
Nekter has re-evaluated its growth potential in its three-year forecast and increased its projection from 300 units from 425.
"In just six years, Nékter Juice Bar has established its leadership position within the restaurant industry with a retained focus on an authentic, healthy and delicious menu that continues to resonate strongly among today's more health-conscious consumer," Steve Schulze, CEO, Nékter Juice Bar, said in a press release. "As we enter 2017, Nékter is well-positioned to leverage innovation to expand across the country and extend our brand in new directions."
The concept will open corporate and franchise locations in new states, including Florida, Utah, Washington and Houston, Texas because of multi-unit franchise agreements and brand expansion, according to the release.