Nekter joins the 100 club

Nekter Juice Bar is opening its 100th unit Thursday and reported this week that it has surpassed $100 million in systemwide sales. It has 150 more restaurants in development and has the juice category's highest (AUV) of $837,263, Steve Schulze, co-founder and CEO, Nekter Juice Bar, said in the release.


"We've essentially disrupted and redefined the juice bar experience," he said in the release. "While other concepts are just now talking about eliminating unhealthy or unnatural ingredients, our menu has always been 100 percent fresh and clean with the added bonus of being incredibly delicious. And, really, we've just begun."


Nékter's popularity among its guests has also translated into an overwhelming response from the franchise community. In 2016, Nekter launched a nationwide franchising initiative to grow to 425 restaurants by 2020, and is well on its way as it prepares to open 75 restaurants in eight states this year, Schulze said. Today, 81 percent of Nékter's franchisees own multiple units, demonstrating the brand's value promise and solid return on investment, he said.


Nékter's multi-unit franchisees are far surpassing traditional development schedules. In her first 18 months, Andrea Young opened five restaurants in Texas, while Aman Batta opened his 10th restaurant in a record 20 months, for example.


"As champions of the truly healthy juice bar experience, Nekter Juice Bar has been able to capture and retain the attention and admiration of consumers who are tired of being misled and who increasingly understand the real impact of food on their overall health,” Batta said. "With the future so exceptionally bright for Nekter and what it stands for, it was one of the easiest decisions I have made as a health-oriented entrepreneur. Their strong operations and marketing support systems are incredibly effective.”


The 100th Nekter unit is in Anaheim Hills, California.

Topics: Food & Beverage, Franchising & Growth

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