Natural pork product pays off for Chipotle

April 17, 2007

Medill News Service: Chipotle's decision to use more expensive, naturally-raised pork in its burritos resulted in a big price hike for the item in 2001, but it has more than paid off in increased sales. Chipotle raised the price of the burrito, always the most popular item on the menu, by $1 in 2001 but sales quickly quadrupled.Read more