News

More UK restaurant consumers seeking alternative diets

November 6, 2014

Technomic has released its top five trend predictions for the United Kingdom foodservice market moving into 2015. They are listed as follows:

1. Alternative diets: The forthcoming allergen labeling requirements will drive significant changes at restaurants, causing operators to be more transparent about the ingredients they use. Technomic predicts an increase in gluten-free, peanut-free and dairy-free options on menus within the next year, as well as more attention to vegan/vegetarian and faith-based diets.
2. Regional cuisine: Pride in regional cuisines is influencing restaurants across Great Britain thanks in part to the recent Scotland independence referendum, Technomic said in a news release. This is causing operators to use rustic preparations and classic dishes featuring local flavors and ingredients.
3. Going bold: Consumers are look for more flavor on the menu, including smoky and spicy. UK consumers in particular are inspired by US regional Creole and Cajun cuisines. There is also an increased use of condiments, sauces, peppers, a bolder take on barbecue and more global influences from Asia and the American South.
4. Customer involvement: The National Customer Satisfaction Index's reported decline in satisfaction at restaurants has operators working to make consumers feel more involved and appreciated than ever before, Technomic says. Brands will leverage a variety of mediums, particularly social media, to obtain feedback on everything. Operators will also find new ways to cater to customers, such as making their online services more user-friendly.
5. The unexpected: Consumers' constant demand for innovation is resulting in some unexpected changes to operations and menus. Because of this, restaurants, including established brands such as KFC and Pizza Hut, are experimenting with ways to reach a larger audience, especially millennials. These initiatives include technology advancements, new prototypes and menu innovations such as hybrid food and beer cocktails.